About
I build commerce that ships.
Custom Liquid and OS 2.0 themes, cart and conversion work, and the launch support stores need when traffic is real. I stay close to the theme layer and work with your apps, without forcing a rebuild you do not need.
Focus
What I work on
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Liquid and OS 2.0
Custom themes, sections, and storefronts ready to launch.
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Shopify Plus
High-traffic launches, BFCM, and peak-season storefront work.
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Cart and conversion
Inline cart, upsells, and AOV-focused UX.
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Integrations
Klaviyo, GTM, and third-party apps without breaking the theme.
Background
Where that experience came from
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Independent Shopify developer
Sole owner from brief to deploy for DTC brands on Shopify and Shopify Plus.
Theme builds, launch support, and ongoing storefront work for DTC brands.
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Vuori
Shopify Plus theme engineering at athletic-apparel scale.
Owned and shipped custom theme work across cart, navigation, and peak-season launch support. Partnered with UX on A/B tests and kept the storefront stable through BFCM traffic.
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Blenders Eyewear
Brought theme ownership in-house from an agency model.
Built and maintained high-velocity merchandising templates, inline cart and upsell patterns aimed at AOV, and launch cadence for BF/CM and product drops.
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Shopify and Shopify Plus, end to end
A full decade-plus inside Liquid storefronts, launches, and commerce UX.
Custom themes, section systems, checkout-adjacent UX, third-party integrations (Klaviyo, GTM, and friends), and the unglamorous production work that keeps a live store converting.
Selected work
A few places the craft shows up
Contact
Got a store that needs a steady hand?
Themes, launches, cart work, or a rebuild that should have stayed a theme. Tell me what you are shipping.